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LFW by the Numbers
By Emily Cronin | Posted: Wed 14 Sep 2011
A micro look at what goes into the making of London Fashion Week...
Audiences may view London Fashion Week as a days-long string of slickly produced runway shows and exclusive parties. But by the time the first model sets foot on the catwalk, the grunt work of building a collection and determining how best to present it has long been completed.
Fashion, after all, is a business. With the cost of producing a show and a sample collection easily running to �200,000, the industry is as much about logistics as sartorial flourishes.
There are thousands of unseen hands and decisions at work at LFW. To provide a peek behind the gloss, we?ve assembled some quirky yet informative pieces of data. What goes into making LFW? Read on to find out...
The number of?
- Shows: 68
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- Mercedes Benz cars shuttling press between venues: 50
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- Shows with footwear provided by Christian Louboutin: 6 (Michael Van Der Ham, Mary Katrantzou, Todd Lynn, Mark Fast, Jonathan Saunders and Holly Fulton)
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- Value of orders placed during LFW: �100m+
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- Requests for tickets to the Jonathan Saunders show: 2,000+
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- Copies of LFW The Daily paper printed: 200,000 (50,000 per day, Sun-Weds)
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- Mulberry canvas bags produced for S/S ?12: 8,000
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- Bottles of champagne ordered for the Topshop Show Space: 350
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- Bottles of water ordered for Topshop Show Space: 1700
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- Shows with 'skin finishing' furnished by St. Tropez: 4 (Erdem, Roskanda Ilincic, House of Holland and David Koma)
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- Wellicious yoga classes at the Model Sanctuary: 12
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- iPads sourced for the Starworks PR team: 14
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- �?4D? shows scented by Jo Malone: 4
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- Bespoke nail colours created by Butter LONDON for LFW designers: 3 (for Matthew Williamson, Jaeger London and Clements Ribeiro)
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- Drinks on the ?Skinny Cocktails? menu at The Sanderson?s Long Bar: 6
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- FASHIONGPS email invitations sent by Starworks team: 3,000+
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- Direct value of the UK fashion industry to UK economy:��21bn
Take a look at the latest shows in our Catwalk channel
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